This policy explains what personal data Techlude collects when you read our site, contact us or click a link, why we collect it, who else receives it, and the choices you have. We’ve kept it specific to how this site actually works, in plain English.
The short version
- You can read Techlude without telling us your name, email or anything else about yourself.
- We collect personal data when you contact us, leave a comment or click one of our shopping links, plus the technical data every website needs to run and stay secure.
- Google shows ads on our pages and YouTube powers our embedded videos. Both can set their own cookies. Amazon and other retailers set cookies when you follow an affiliate link.
- We don’t use Google Analytics or any other visitor-tracking analytics, and we never sell or rent your contact details.
- You can ask us to show, correct or delete your data at any time through our contact page.
On this page
- Who we are
- What we collect and why
- Advertising
- Affiliate links
- Embedded videos
- Fonts, avatars and other services
- Who we share data with
- International transfers
- How long we keep data
- Cookies
- Your rights and choices
- Children
- How we protect your data
- Grievance Officer and contact
- Changes to this policy
Who we are
Techlude (techlude.com) is an independent technology publication run by Lokesh Kapoor from Kanpur, Uttar Pradesh, India. In this policy, “Techlude”, “we”, “us” and “our” mean the Techlude website and the team that runs it.
For the personal data described here, we decide why and how it’s used. That makes us the “data fiduciary” under India’s Digital Personal Data Protection Act, 2023, and the “controller” under the EU and UK General Data Protection Regulation (GDPR).
What we collect and why
When you read our site
Like every website, our server and security software automatically record technical data when your browser requests a page: your IP address, browser and device type, the page you asked for, the page that sent you, and the date and time. We use it to deliver pages, keep the site secure and fix problems.
We also count how many times each article is read. These are totals per article, not a profile of you. To avoid counting the same visit twice, our view counter may set a cookie for 24 hours.
When you contact us
Our contact form asks for your name, email address and message. We also record your IP address, your browser details and the page you sent it from. We keep a copy in our website’s database and receive it by email, so we can reply and keep a record of the conversation.
When you leave a comment
We collect the name, email address and (optional) website you enter, your comment, your IP address and your browser’s user agent string, which helps us filter spam. A scrambled version of your email address (a “hash”) may be sent to the Gravatar service to show your profile picture if you have one. Comments may be held for moderation before they appear. Once approved, your name, website and comment are public; your email address is never published.
When you click a Techlude short link
Some links on our site start with techlude.com/go/. When you click one, we record which link it was, the time, your IP address, your browser, operating system and device, your language, your approximate country and the page you clicked from. We use this to see which links readers find useful and to check our affiliate reports.
When you save articles or follow topics
If you bookmark an article or follow a topic, our theme stores that choice under a random identifier, in a cookie on your device and in our database together with your IP address. We use it only to show your saved items and recommend related articles.
Team accounts and security
Public sign-ups are closed. If you write for Techlude, we store your username, email address, profile details and sign-in activity. Our security plugin, Wordfence, records sign-in attempts and blocked or suspicious requests, including IP addresses, the usernames tried and browser details, to protect the site from attacks.
Advertising
Techlude shows ads from Google AdSense, which helps keep the site free to read.
- Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet.
- You can opt out of personalised advertising by visiting Google’s Ads Settings. You can also opt out of some third-party vendors’ use of cookies for personalised advertising at aboutads.info or, in Europe, youronlinechoices.eu.
- Google explains how it uses information from sites that show its ads in How Google uses information from sites or apps that use our services.
Google decides which ads and cookies to use based on your region and your consent choices. If you’re in the European Economic Area, the UK or Switzerland, Google shows personalised ads only where the required consent is in place; otherwise it may show non-personalised or limited ads. Some of our own ad slots show banners for offers we link to through affiliate programs; these are labelled “Advertisement”.
Affiliate links
Many of our buying guides link to retailers. As an Amazon Associate I earn from qualifying purchases. We also earn commissions through other retailers’ and brands’ affiliate programs. When you click one of these links, the retailer sets its own cookies to credit the sale to Techlude, and its privacy policy applies on its site.
We never receive your name, address or payment details from these purchases. Retailers send us sales reports without your identity. Read more in our Affiliate Disclosure.
Embedded videos
Some pages, including our homepage, embed videos from YouTube. When a page with a YouTube player loads, YouTube (a Google service) can set cookies and collect data such as your IP address and device information, even before you press play and especially if you’re signed in to a Google account. Google’s Privacy Policy applies to that data.
Other embedded content (for example product images or posts from other sites) behaves exactly as if you had visited the other website, and that site may collect data about you.
Fonts, avatars and other services
A few services load directly in your browser when you open our pages, so they receive your IP address and the page address:
- Adobe Fonts (Adobe Inc.) supplies our typeface and counts font use for licensing.
- Google Fonts (Google LLC) supplies one font file.
- Gravatar (Automattic Inc.) supplies profile pictures for writers and commenters.
Who we share data with
We share personal data only with the services that help us run Techlude, and only as far as each one needs it:
- Hostinger hosts our website and its database on servers in the United States.
- Google delivers our contact-form emails to our Gmail inbox, and provides AdSense, YouTube and Google Fonts.
- Defiant Inc. (Wordfence) provides our security software, which may check IP addresses involved in sign-in attempts or attacks.
- Adobe and Automattic provide fonts and Gravatar images, as described above.
- Amazon and other retailers receive data only when you click through to their sites, under their own policies.
We may also disclose information when the law requires it, for example in response to a valid order from a court or government authority, or to protect our rights, our readers or the site. We never sell or rent your personal data.
International transfers
Our website is hosted in the United States, and the services listed above may process data in the US and other countries. That means your data may be handled outside India, the EU or the UK. Where data protection law requires it, our providers use safeguards such as the European Commission’s standard contractual clauses.
How long we keep data
- Contact messages: for as long as we need to deal with your message, and no longer than two years after our last reply.
- Comments: for as long as the comment is published on Techlude. Spam is deleted.
- Short-link click records: up to three years.
- Saved articles and followed topics: until the cookie expires (about two months) or you clear it. The matching database record is deleted when we no longer need it.
- Security logs: deleted automatically by our security software, usually within a few weeks to a few months.
- Server logs: kept by our host for a limited period for security and troubleshooting.
- Team accounts: for as long as the account is active.
We may keep some data longer if the law requires it, or if we need it to resolve a dispute.
Cookies
Cookies are small files that websites save in your browser. We use a few ourselves for features like bookmarks, comments and view counts, and Google (ads and YouTube) and retailers set their own. Our Cookie Policy lists them all and explains how to control them.
Your rights and choices
Wherever you live, you can ask us to tell you what personal data we hold about you, correct it, or delete it. You can also withdraw any consent you’ve given. Send your request through our contact page. We may ask you to confirm your identity, and we’ll respond within one month.
If you’re in India
Under the Digital Personal Data Protection Act, 2023, you have the right to access information about the personal data we process, to have it corrected, completed, updated or erased, to have your grievances addressed, and to nominate someone to exercise these rights for you if you die or become unable to act. If you’re not satisfied with our response to a grievance, you can complain to the Data Protection Board of India.
If you’re in the EU, the UK or Switzerland
You also have the right to restrict or object to our processing, and to receive your data in a portable format. We rely on these legal bases: our legitimate interests in running, securing and improving the site and in replying to your messages; consent, where the law requires it for advertising cookies; and legal obligations. You can complain to your local data protection authority. Your GDPR Rights explains each right and how to use it.
Everywhere
- Turn off personalised ads in Google’s Ads Settings.
- Block or delete cookies in your browser settings. Some features, like bookmarks and dark mode, may stop working.
- Read Techlude without commenting, contacting us or clicking affiliate links, and we’ll hold no personal data about you beyond standard technical logs.
Children
Techlude is written for adults. We don’t knowingly collect personal data from anyone under 18. If you believe a child has sent us personal data, please contact us and we’ll delete it.
How we protect your data
Our site uses HTTPS encryption, a web application firewall and sign-in protection from Wordfence. Access to our dashboard is limited to the Techlude team, and we keep backups of the site. No website can be completely secure, but we take reasonable steps to protect the data we hold.
Grievance Officer and contact
If you have a question, a request or a complaint about your personal data, please contact our Grievance Officer:
Lokesh Kapoor, Founder & Editor, Techlude
Kanpur, Uttar Pradesh, India
Contact: techlude.com/contact
We’ll acknowledge your message and resolve it within one month.
Changes to this policy
We’ll update this page when our practices change and update the date at the top. If a change is significant, we’ll point it out at the top of this page.
